KISS FM Breakfast show CSP: blog tasks
1) Read page 2. What is KISS FM's mission? their mission is to entertain 15-34 year olds "reaching them wherever, whenever," 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. their target audience are 15-34 year olds. I think that the mainstreamer psychographic would fit KISS FM very well. 60/40 Female to Male split predominantly urban, social platforms reaching a potential 321m people, 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? KISS FM post clips of their show on YouTube and other such platforms. they also have an app which allows people to view all their content. 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? exclusive first plays of the biggest trac...