Radio 1 Launch CSP: blog tasks

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 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?
BBC light , home and third  

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
 radio 1 was launched in 1967  along with radio 2 , 3 and 4 

3) What was pirate radio and why was it popular?
pirate radio broadcasted music and it had a less formal style. it broadcasted pop music which became more popular at the time and thus needed a radio outlet

4) Why did pirate radio stop broadcasting in 1967?
the law changed and it outlawed pirate radio thus it was shut down.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
it tried to copy the more informal style of pirate radio and it didn't completely work

6) What was 'needle time' and why was it a problem for BBC Radio?
needle time only allowed for 5 hours of music on radio per day

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
 Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'. The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 offering news, and non-musical content such as quiz shows, readings, dramas and plays.

8) Who was the first presenter for BBC Radio 1 why did he initial cause upset.
it was tony backburn  he created a new style of radio 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
they aired music which was popular at the time 

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?


Audience and industry


1) What was the target audience for BBC Radio 1 in 1967?

young people aged from 13- 20 were the target audience 


2) Why did Radio 1 initially struggle to attract young listeners?

radio 1 wasn't seen as cool by young people and they'd prefer to listen to pirate radio 

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

radio 1 offered diversion to its audience as they would air popular music which offered entertainment 

4) How is the BBC funded?

bbc was funded by £4 per year license fee and is still funded in the same way but now it is roughly £159

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 








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