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Showing posts from February, 2024

Advertising assessment learner response: blog tasks

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW-This is a superb -well done! you clearly know the CSPS and engage with the questions so well. keep up the good work EBI-keep an eye on written English in places  -see the mark scheme for detailed examples of the social / cultural / historical context that can push you to grade 8+ 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2/2 Q2:9/12  Q3: 4/6 Q4:   8/12  3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  gender stereotypes in the 1950. women being expected to be house wives. colour scheme. red white and blue same as the British flag  this carries a sense of nationalist pride. women were treated as children. 4) Now look at  question 3  - on the NHS Represent advert. Use the mar

Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? props, setting,narrative  2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the key message of the advert  is that their chocolate is a classy treat. they show this with  Audrey Hepburn being in the back of a luxury car driving past an amazing Italian cost line. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a classic 1950 Hollywood star who was a fashion icon. The reason why Galaxy used Audrey Hepburn is because they wanted to have a classic 1950s feel in their advert to which any older viewers will have a sense of nostalgia when seeing it. 4) What is intertextuality? when one media product references another 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, m

Represent NHS Blood & Transplant campaign: blog tasks

  1) What does BAME stand for? Black Asian and minority ethnic 2) Why is there a need for blood in the BAME community?  to treat blood diseases. specifically black and Asian blood is needed for the best results  3) What does this advert want people to do once they've seen it (the 'call to action')? the advert clearly wants Black and Asian donors. they've implied   this through the statistic at the end." 3% of donors are back and Asian" 4) Why is the advert called 'Represent'? the advert is called represent because they want Black and Asian people to donate which are minority's  5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately Kanya king, Nicola Adams, chuka umunna 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? The