KISS FM Breakfast show CSP: blog tasks

-

1) Read page 2. What is KISS FM's mission?

their mission is to entertain 15-34 year olds "reaching them wherever, whenever,"

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. 

their target audience are 15-34 year olds. I think that the mainstreamer psychographic would fit KISS FM very well. 

60/40 Female to Male split predominantly urban,

social platforms reaching a potential 321m people, 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS FM post clips of their show on YouTube and other such platforms. they also have an app which allows people to view all their content.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 

exclusive first plays of the biggest track from some of the hottest artists as well as very best Old Skool and Anthems from R’n’B, Dance, and hip hop 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

live events for example summer and Halloween 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

I personally think that the listeners of the show are passive as traditionally radio is quite passive however, the way that they have set it up allows views to be more active. for example live events , call ins

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.  








Industry

1) When did KISS FM first launch and what type of station was it then? 

when KISS FM launched in 1985 it was originally a pirate station 

 



  




Comments

Post a Comment

Popular posts from this blog

OMO advert: blog tasks

-
Image
  1) What year was the advert produced? the OMO advert  was produced in the year 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. women in the 1950s were represented as wholly housewives who should be happy when doing there job. an example of this the OMO advert, where the central image is a women doing laundry and wearing makeup which is very stereotypical and gives an expectation of what women should look like and how they should act. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? the style of writing promotes the product because it looks like breaking news announcing something important. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the makeup o...
Read more

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

-
  1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. the main audience of arctic monkeys are young white British males who are indie rock fans. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?   personal relationships: bands first music video. Older fans will recognise the 80s Tv music shows that it was based on. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? fans would upload music from the band onto the internet as well as talk about the band. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? arctic monkeys want their older fans to remember the older feel and they do this with both the camera and the cost...
Read more

Audience Effects Theory

-
  The definition of a passive audience is a audience that is a exposed to the media and does not actively engage  The definition of a active audience is a audience that  is engaging, interpreting, and responding to media messages and are able to question the message   hypodermic needle  theory is the theory that the media injects information into the minds of people and they will believe it  INFORMATION/SURVEILLANCE: blue plant is a example of this because the main reason for watching it is too learn about  ocean life  PERSONAL IDENTITY: Instagram  is a example of this because the purpose   of it is too see the lives of others and so naturally  people will form connections  with other people  DIVERSION/ENTERTAINMENT: video games are an amazing example of this because people live sad, boring and pitiful lives and so they use video games as a form of escapism  and too give themselves  a sense of accomplishmen...
Read more