KISS FM Breakfast show CSP: blog tasks

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1) Read page 2. What is KISS FM's mission?

their mission is to entertain 15-34 year olds "reaching them wherever, whenever,"

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. 

their target audience are 15-34 year olds. I think that the mainstreamer psychographic would fit KISS FM very well. 

60/40 Female to Male split predominantly urban,

social platforms reaching a potential 321m people, 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS FM post clips of their show on YouTube and other such platforms. they also have an app which allows people to view all their content.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 

exclusive first plays of the biggest track from some of the hottest artists as well as very best Old Skool and Anthems from R’n’B, Dance, and hip hop 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

live events for example summer and Halloween 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

I personally think that the listeners of the show are passive as traditionally radio is quite passive however, the way that they have set it up allows views to be more active. for example live events , call ins

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.  








Industry

1) When did KISS FM first launch and what type of station was it then? 

when KISS FM launched in 1985 it was originally a pirate station 

 



  




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