His Dark Materials: Audience and Industries blog tasks
1) Read this audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here . the target audience for his dark materials would be around 12 and up the reason why is because the main characters are teenagers and the adult characters are more so victims or villains. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: relatable themes such as family for example lyra and Mrs coulter Personal Relationships: famous actors such as Ruth Wilson people who enjoy watching these celebrities will also watch his dark materials Diversion (Escapism): chase scene + witches and the submarine 3)