His Dark Materials: Audience and Industries blog tasks

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 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.

the target audience for his dark materials would be around 12 and up the reason why is because the main characters are teenagers and the adult characters are more so victims or villains.

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: relatable themes such as family for example lyra and Mrs  coulter 

            Personal Relationships: famous actors such as Ruth Wilson people who enjoy watching these celebrities will also watch his dark materials 

                Diversion (Escapism): chase scene + witches and the submarine

3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.    

   visceral: witch torture scene + chase and fight scene 

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

 "watched by an average of 4.4 million viewers on Sunday evening."

"Viewers who've invested in the series won't stop now"

I can conclude that the episode was received fairly well. However, there were some complaints.

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 

the preferred reading of His dark materials is wanting the reader to think that the tv show is a good adaptation of the books and of course they want the viewer invested. On the other hand the oppositional reading would be to think that the show deviates too far from the books and how there was "not enough magic"

Industries

1) Which companies produced this His Dark Materials series?

HBO  and bad wolf have produced  His Dark Materials series

2) What were the UK viewing figures for A City of Magpies? How did this compare to season 1 of His Dark Materials?

 7.2 million in the UK for the first season and 423,000 on HBO. for the second season of 4.4 million on BBC1 and 227,000 on HBO.

3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.

I think  that Vicarious and Voyeuristic can be applied to the episode this is because of the nature of the show. for example we are able to watch things that don't  happen in our lives such as adventuring through different world or any such thing.

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

"It looks great, it's robustly made, and there are great actors everywhere, occupying well-built universes." we can infer that at least some people did have positive thoughts on the show. Furthermore, there were 4.4million people watching on average so many people stayed for the show considering how this is the second season the show certainly has its fans but it also has its fair share of critiques. such as: "The daemons never quite replicate the humour and self-doubt they convey in the books. It's a missed opportunity" some older fans who read the books think that there are missed opportunities by deviating from the books.

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 

a preferred reading of the show might be that the universe is well built as well as the casting being great. However, a oppositional reading  could be that the series deviates too much from the book and with that there are missed opportunities.    



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