zain media gcse blog

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). mark: 29     Grade:  7 WWW:  Another excellent assessment: well done! good knowledge and analysis shown - now we need to fill in the gaps to reach 8+ EBI: written English: Capital letters! don't give the examiner an easy reason why you might not be a top level student. -revise industry terminology -lean CSP's in a little more detail  2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This  is reinforced by his facial expression which has his mouth open in a roar which  connotes supremacy and effort. • Upper case and bold – connotations of the important, powerful message o

  1) Create TWO scripts for your two different adverts: script 1: fast, frantic, urgent - a man is running, running, running- shot of the man collapsing in the rain on an empty road. change of scene to an empty room in a hospital- a nurse comes into the room offering the product to the man. once consumed by the man in a hurry the man runs out of the hospital filled with energy and delight. another change of scene to the man on a park bench drinking the product. (voice over + pack shot in a white background) -establishing shot -fade out  to black - close up + over the shoulder Costume: Lighting / time of day: night time/ evening Actors - casting, placement, movement:  syed zain ul-haque and alanya lawlor... Make-up and hair:  Prop s: suit case + long coat and suit and top hat  Setting:      

  1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). total = 29/42  grade = 7 WWW- This is a very strong exam showing. Excellent  knowledge of the texts. well done. EBI- Q1.3 (12 marker) is the key area of improvement. treat it like a mini essay and make sure your note taking is sufficient during the clip - written English as well. (capital letters) 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. we use CLAMPS to remember mise-en-scene Setting – empty city. as well as wills clothing. it makes him look like hes from our world. 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  action and enigma codes --> chase scene which is interesting to watch. Furthermore, there is the question of who they are chasing

  1) What is the  unique selling point  of the product?  the unique selling point this product is that it is only natural fruit and is good for you  2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. the target audience would be about 15-30 year olds and people living a healthy life style  3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. in the second innocent advert they have a stop motion theme and in particular the lush greenery around the product to provide that natural and healthy image to the product  4) What  representations  can you find in the advert? This may be representations of people or groups or perhaps the brand itself. the band has portrayed it self as a completely healthy and socially friendly. Lucozade 1) What is the unique selling point of the product?  gives energy for

1) Read page 2. What is KISS FM's mission? their mission is to entertain 15-34 year olds "reaching them wherever, whenever," 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too.   their target audience are 15-34 year olds. I think that the mainstreamer psychographic would fit KISS FM very well.  60/40 Female to Male split predominantly urban, social platforms reaching a potential 321m people,  3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  KISS FM post clips of their show on YouTube and other such platforms. they also have an app which allows people to view all their content. 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  exclusive first plays of the biggest track  from some of the

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC light , home and third   2) How was BBC radio reorganised in September 1967? What were the new stations that launched?  radio 1 was launched in 1967  along with radio 2 , 3 and 4  3) What was pirate radio and why was it popular? pirate radio broadcasted music and it had a less formal style. it broadcasted pop music which became more popular at the time and thus needed a radio outlet 4) Why did pirate radio stop broadcasting in 1967? the law changed and it outlawed pirate radio thus it was shut down. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? it tried to copy the more informal style of pirate radio and it didn't completely work 6) What was 'needle time' and why was it a problem for BBC Radio? needle time only allowed for 5 hours of music on radio per day 7) How did BBC Radio 1 offer different content to previous B