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statement of intent

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  Product: Volvic flavoured water  Slogan: Volvic: fuel your day, flavour your life Campaign: two adverts where the product will be painted in a good light, providing energy for the characters   Plan for 1st advert: At first there will be a young man playing basket ball with his team until he misses a shot and as a result his team his enraged and the young man storms off. The protagonist will be dressed in athletic clothing which implies he's an athlete. On top of this the time of day will change from day to night in order to signify his change in attitude. After storming off he will arrive at his home and will proceed to throw a basket ball in a fit of rage whilst having exaggerated facial expressions which clearly depict his anger. There will be a change in setting from a home to a gym. There will be fast pace editing and a montage like fashion in order to show the passage of time (All throughout the protagonist will be drinking the product in order to show its e...
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Videogames: Lara Croft Go blog tasks

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  Representations 1) How are women usually represented in videogames? women in videogames are usually sexualised for the male audience 2) How does the character of Lara Croft  reinforce  female stereotypes in the media? Lara croft is presented in very sexualised clothing which matches the common stereotype of women being sexualised in the media  3) How does the character of Lara Croft  subvert  female stereotypes in the media? Lara croft also subverts common female stereotypes because she is the hero of her respective franchise and she is shown to be a brave and heroic character. These qualities are generally considered to be male attributes.     4) Why do some people believe the videogames industry is  sexist  and needs to change? people take this view because of how women are commonly presented in videogames. Generally women are shown to be more timid in comparison to their male counter parts. Additionally they are typically the m...
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Blog tasks: The Times - Language and Representations

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  1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The main story was Garry Lineker vs BBC bosses. 2) How is the presentation of this story different to how the Daily Mirror presents it?  in the daily mirror it is clear that they support Garry Lineker whilst in The Times it's evident that they don't support Lineker. 3)  How is the Times front page designed to reflect  broadsheet  newspaper conventions? There is a higher level of vocabulary compared to the Daily Mirror. On the front page they had also discussed international matters. there is also a higher writing to image ratio. 4) Why are print newspapers generally read by ol der audiences?   it may be because of their habits, they're used to reading the newspaper. 5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs? first we can see that the kicker and pug are placed on a blue b...
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The Times - Introduction: blog tasks

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  1) What year was  The Times  founded and when did it start using the  Times  name? the Times was founded in the year 1785  2) What content did John Walter suggest the paper would offer in the first edition?  politics, foreign affairs, matters of trade, legal trials, advertisements and “amusements”
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Blog tasks: Daily Mirror case study

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  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: Pug: something to grab readers attention and show what comes later in the news paper Splash Head: Slogan: shows the companies ideas and what they stand for--> "fighting for you"  Dateline: day it was published Byline: mentions the writer who wrote the article Standfirst: first part of the paragraph is in bold.  2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. the main story in the CSP is about Lineker returning to the BBC and it is accompanied by the headline: "Back of the net" 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? it is about coronation street which is a popular drama TV show. This is likely to appeal to the readers as it is...
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Introduction to Newspapers: blog task

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  1) What type of news can you typically find in a   tabloid  newspaper? on tabloid newspaper you can find soft news where they blur the lines between information and entertainment. They talk about things such as celebrity gossip and sports. 2)  What type of news can you typically find in a  broadsheet  newspaper? you can typically find hard news on a broadsheet newspaper. They will talk about topics such as politics and are more information based. 3) If someone is  left-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? If something is left-wing then they are most likely to support the labour party. 4) If someone is  right-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? If something is right-wing then they are most likely to support the conservative party. 5) Why has there been a decline in newspaper sales in the last 25 ...
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December mock exam: Learner Response blog tasks

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  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. mark: 53 = grade 6 WWW-  A strong exam with the potential to go higher! Well done! Engagement with media debates in section B is particularly good EBI- The 20-mark essay on television is holding you back here. Examples from both CSPs are crucial here along side a clear and coherent argument. 2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).   -  all sounds generated within the world of the drama -any example of dialogue from the extract such as ‘When Lyra says, “So you’re a  kitchen boy then?” 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the in...
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