Introduction to OSP: Influencers blog tasks

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 1) What years did YouTube, Twitter and Instagram launch?

YouTube launched in 2005.

twitter launched in 2006

Instagram launched in 2010

2) What is the definition of an influencer?

an influencer is someone who is able to influence others to act or do something according to what they want

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kim Kardashian is associated with the brand Skims and she has around 370 million followers on instagram

4) How big is the influencer industry according to the article?

"it would grow to $15bn globally by the end of 2022."

5) What are the problems associated with being an influencer? 

dealing with negative comments. 

6) Why is it suggested that audiences actually like being sold products by influencers?#

because it is as if one friend is telling another of something they found. audiences build a personal connection with influencers

7) What representation of beauty is often found on Instagram or other influencer sites?

on social media there are often exaggerated standards of beauty that are captured within perfect conditions and framed as the norm 

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I think that influencers can have a positive impact on society for example Marcus Rashford and his charity work that he has done. However, the negative impacts of influencers are often over looked and can lead to mental health issues in people. Overall I think the negatives and the positives balance out and in the end society has improved because of influencers.

          

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