Tatler: case study blog tasks

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Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

the editor tells us that the magazine is for the "VERY RICHEST READERS" and "LIVE THE

LIFE REFLECTED ON OUR PAGES," obviously the magazine is targeted towards the upper class.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

the demographic suggests that the average reader is 41 years old and their HHI is around £260,00 and they're middle class.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

according to the magazine £843 million was spent in the past year. in conclusion Tatler readers value their fashion very much. the magazine also states "81% OF TATLER READERS AND75% OF TATLER.COM USE DESIGNER SHOES & ACCESSORIES"

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

 the magazine suggests that the main consumers are main steamers who follow the latest trends. e.g travel and jewellery.

Media language:

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? 

they use sans serif for everything except the name of the magazine. they do this in order to appear more up to date and factual but they use the serif for the name of the magazine to make the magazine look more classy. 

2) How do the cover lines appeal to the Tatler target audience?

the cover line have appeal because they target points of interest for their majority female audience. such as fashion and love. on top of this the cover lines act as teasers of stories, this draws the readers attention using their own curiosity.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

the colour scheme is green, black, pink.

green has connections of nature seeing how this magazine was produced during COVID-19  majority of people didn't go outside of their houses much certainly the green colour adds a level of freshness to  the magazine. pink is traditionally a more feminine colour and they have chosen this to appeal more to their female audience. also pink contrasts green quite a lot, whilst this may not be a note worthy point but the contrast of green and pink can attract the readers attention more.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)


          



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