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Showing posts from March, 2025

statement of intent

  Product: Volvic flavoured water  Slogan: Volvic: fuel your day, flavour your life Campaign: two adverts where the product will be painted in a good light, providing energy for the characters   Plan for 1st advert: At first there will be a young man playing basket ball with his team until he misses a shot and as a result his team his enraged and the young man storms off. The protagonist will be dressed in athletic clothing which implies he's an athlete. On top of this the time of day will change from day to night in order to signify his change in attitude. After storming off he will arrive at his home and will proceed to throw a basket ball in a fit of rage whilst having exaggerated facial expressions which clearly depict his anger. There will be a change in setting from a home to a gym. There will be fast pace editing and a montage like fashion in order to show the passage of time (All throughout the protagonist will be drinking the product in order to show its e...

Videogames: Lara Croft Go blog tasks

  Representations 1) How are women usually represented in videogames? women in videogames are usually sexualised for the male audience 2) How does the character of Lara Croft  reinforce  female stereotypes in the media? Lara croft is presented in very sexualised clothing which matches the common stereotype of women being sexualised in the media  3) How does the character of Lara Croft  subvert  female stereotypes in the media? Lara croft also subverts common female stereotypes because she is the hero of her respective franchise and she is shown to be a brave and heroic character. These qualities are generally considered to be male attributes.     4) Why do some people believe the videogames industry is  sexist  and needs to change? people take this view because of how women are commonly presented in videogames. Generally women are shown to be more timid in comparison to their male counter parts. Additionally they are typically the m...